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Case study / Digital healthcare

Connecting care.
Supporting patients.

How UniQual iTech introduced an end-to-end digital oncology patient journey, connecting consultations, laboratory activities, prescriptions and medication.

Merck*Healthcare & pharmaceuticalsPatient journey software
01 / Project overview
RAS app sample-type screen on a phone, with paraffin block and liquid biopsy options
The assignment
Care stages. Connected.

Bring essential steps of a cancer patient journey into one digital flow.

What we delivered
End-to-end care workflow

Appointments, laboratory tests, results, prescription and medication in one digital flow.

Engagement focus
Connected care stages

Software organized around a defined patient-support journey for the client's clinical operations team.

01 / Context

One patient journey. Multiple critical steps.

Cancer treatment involves a series of clinically significant activities — from appointments and diagnostic testing to result review, prescription and medication. The project brief asked for a connected digital pathway so care teams could move through those stages in one place.

UniQual iTech introduced an end-to-end digital flow encompassing doctor appointment booking, laboratory tests, results, dosage prescription and Merck medication.

The focus: connect treatment-related activities within a defined digital pathway.

02 / The challenge

Support a complex care journey without losing sight of the patient.

The supplied project scope points to three interconnected needs. The existing systems and operational shortcomings have not been documented.

01 — ACCESS

Start with consultation

Include doctor appointment booking as an accessible stage of the patient journey.

02 — INFORM

Include diagnostic steps

Connect laboratory testing and test results to the treatment-related workflow.

03 — TREAT

Support prescription flow

Include clinician-directed dosage prescription and the medication stage.

03 / The solution

From appointment to medication. One defined flow.

Rather than addressing a single isolated activity, the solution spans five described stages. The software supports a structured journey; it is not claimed to independently make treatment or dosage decisions.

01 / BOOK

Doctor appointment

Booking a consultation.

02 / TEST

Laboratory testing

Include the diagnostic test stage.

03 / REVIEW

Test results

Include laboratory results in the journey.

04 / PRESCRIBE

Dosage prescription

Clinician-directed prescription stage.

05 / MEDICATION

Merck medicine

Complete the described medication stage.

RAS app sending a sample request, reminding the user to include a medical order and liquid biopsy
FIG. 01 / Appointment journeySample request
RAS app patient results timeline, from sample request through laboratory results
FIG. 02 / Results and care workflowResults timeline
04 / Capabilities

Connected stages.
Purposeful functionality.

Appointment booking

A defined starting point for doctor consultations within the digital flow.

Laboratory tests & results

Diagnostic testing and its results are included as distinct workflow stages.

Prescription & medication

The journey includes dosage prescription and Merck medication, without implying automated clinical decisions.

05 / Outcomes in scope

A care-support workflow.
Built end to end.

The engagement delivered a defined digital pathway for care-support activities. Clinical efficacy and commercial attribution are outside the scope of this write-up.

Delivered

Unified patient journey

Consultations, laboratory testing, results, prescription and medication stages live in one connected flow for the care team.

Designed for

Operational clarity

Clinician-directed dosage and medication steps are represented as workflow stages — the software supports process continuity, not autonomous clinical decisions.

06 / What changed

From a care-support objective to an end-to-end workflow.

AreaOriginal project need / baselineIntroduced / reported
Patient supportNeed for end-to-end care supportDefined digital patient journey introduced
ConsultationsFragmented scheduling across channelsDoctor appointment booking included
DiagnosticsTests and results handled separatelyLaboratory testing and results included
TreatmentDosage support identified as a goalDosage prescription and medication stages included

The software does not make autonomous clinical decisions; dosage and medication steps remain clinician-directed.

07 / The takeaway

Software designed around a real healthcare journey.

UniQual introduced a digital flow encompassing consultations, laboratory testing, results, prescription and medication. The case shows how connected software can be organized around a complex healthcare workflow.

The substantiated contribution is the end-to-end care-support pathway itself — a foundation that must operate under appropriate clinical and data governance.

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