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Case study / Restaurant technology

Better ingredient insight.
Smarter pricing decisions.

How UniQual iTech introduced a custom ingredient management CMS for McDonald's, connecting product analysis with branch, city and state-level business requirements.

McDonald's*Food & beverageIngredient management CMS
01 / Project overview
McDonald's ingredient and pricing app on four phones, showing the basic basket, price lookup, charts, and history
The assignment
Ingredients. Analyzed.

Manage food ingredients and analyze McDonald's product pricing across locations.

Solution delivered
Regional CMS

End-to-end ingredient management and analysis by branch, city and state.

Reported outcome
↑ Monthly revenue

Increase associated with adjustments to ingredient usage and product pricing across states.

01 / Context

One restaurant brand. Many pricing contexts.

McDonald's is a global quick-service restaurant brand. For this initiative, the business requirement centered on managing food ingredient inventory and analyzing the pricing of McDonald's products across branches in different cities and states.

Ingredient usage and product prices are related business variables. Evaluating them with geographic context can help decision-makers assess commercial options that are relevant to specific operating locations.

A structured CMS to connect ingredient-related information with location-specific product pricing analysis.

The participating markets, branches and legal contracting entity were not supplied; this case does not imply a global rollout.

02 / The challenge

Make ingredient and pricing information useful across locations.

The project called for end-to-end ingredient inventory management and analysis of McDonald's product pricing. The prior operational systems and workflows were not described.

01 — MANAGE

Ingredient information

Support management of food ingredient information as an end-to-end business requirement.

02 — ANALYZE

Product pricing

Consider the relationship between ingredient usage and pricing of menu products.

03 — LOCALIZE

Geographic context

Make analysis relevant to each branch, city and state rather than only an aggregate view.

03 / The solution

One CMS. Analysis at the right level.

UniQual iTech introduced a custom CMS for end-to-end ingredient management and analysis across individual branches, cities and states. The solution scope links operational ingredient information to product pricing considerations.

01 / MANAGE

Ingredient records

Support end-to-end management of ingredient-related information.

02 / REVIEW

Ingredient analysis

Examine ingredient information within the CMS.

03 / SEGMENT

Location context

Analyze by restaurant branch, city and state.

04 / EVALUATE

Product pricing

Support consideration of ingredient usage in product pricing decisions.

Price lookup screens comparing burger prices across restaurants, including a Big Mac detail
FIG. 01 / Ingredient managementProduct and price records
Basic basket of ingredients and price result charts
FIG. 02 / Geographic analysisBasket and price results
04 / Capabilities

Operational information.
Commercial perspective.

End-to-end ingredient CMS

Structured software for managing and analyzing ingredient-related information.

Branch, city & state analysis

Location-aware analysis aligned with the geographic requirements of the initiative.

Product pricing analysis

A business focus on product pricing alongside ingredient usage, without claiming automated price optimization.

05 / Reported outcomes

Insight tied to a commercial objective.

Following adjustments to ingredient usage in products and pricing across states, the project reported an increase in monthly revenue.

↑ Reported

Monthly revenue

Revenue increased according to the supplied project results. No amount, percentage, baseline or comparison period was provided.

By state

Pricing and ingredient adjustments

Pricing and ingredient usage adjustments across states were identified as associated with the revenue change. Their individual contributions were not measured in the brief.

Results are qualitative and user-reported. The available information does not establish causal attribution to the CMS, margin improvement, food waste reduction or specific financial savings.

06 / What changed

From a management requirement to a location-aware CMS.

AreaOriginal need / baselineIntroduced / reported
Ingredient managementEnd-to-end management neededIngredient management CMS introduced
Ingredient analysisAnalysis requirement identifiedIngredient analysis supported
Branch-level analysisPrevious capability not providedAnalysis by branch
City and statePrevious capability not providedAnalysis by city and state
Product pricingPricing analysis requiredPricing-related analysis within solution scope
Monthly revenueBaseline not providedIncrease reported; amount not provided

This comparison does not assert that McDonald's lacked ingredient systems, analytics or pricing workflows before the initiative.

07 / Business value

Make operational data relevant to business decisions.

The initiative connects ingredient management with geographically organized analysis, addressing how ingredient usage and product pricing can be examined across restaurant locations.

UniQual iTech's substantiated contribution is the custom CMS and its branch, city and state-level analysis scope. The reported increase in monthly revenue provides a commercial outcome to investigate further, not a quantified return attributable solely to the software.

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